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Partner With Us

Promoting Social Mobility, Diversity, Inclusion And Equity In Apprenticeships & Skills

Partner with us

Bringing About Positive And Lasting Change, Ensuring That Opportunities Are Accessible To All

The Multicultural Apprenticeship & Skills Alliance (MASA) is more than an organisation — it’s a movement. Established in 2017, MASA was created to address the significant under-representation of diverse communities in apprenticeships and skills development across the UK.

Our work is structured around three core pillars — Education, Engagement, and Advocacy & Policy — each designed to drive systemic change and create a more inclusive skills landscape for everyone.

Educate

Empowering individuals and communities with the knowledge, tools and resources to access apprenticeships and skills development opportunities.
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Engage

Building meaningful partnerships with employers, training providers, and community organisations to create pathways into quality apprenticeships.
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Elevate

Amplifying the voices of under-represented communities and championing policy changes that promote equity in skills development.
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Our Vision
A world where every individual, regardless of their background, has equal access to high-quality apprenticeships and skills development opportunities.
Our Mission
To promote social mobility, diversity, inclusion and equity in apprenticeships and skills by educating, engaging, and elevating communities and organisations across the UK.

Latest News & Updates

Stay informed about our latest initiatives, events, and impact across the apprenticeships and skills landscape.

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Apprenticeship Assessment Reforms

The way we assess apprenticeships in England is undergoing one of its most significant reforms in recent years. These changes are part of a wider...

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Safaraz Ali MBE – a moment to recognise shared responsibility

The Multicultural Apprenticeship and Skills Alliance is proud to acknowledge the recognition of its Founder, Safaraz Ali, who has been awarded an MBE in the...

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Bridging the Gap: How Partnerships Empower Apprentices

The Association of Apprentices (AoA) exists to make sure every apprentice, regardless of their background, feels connected, supported, and confident throughout their journey. For many,...

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A Few Words From Our Patrons

MASA has been instrumental in helping us develop a truly inclusive apprenticeship programme. Their expertise and passion for diversity in skills development is unmatched.

  • Sarah
  • Johnson
  • CEO
  • , TechDiversity UK

The Alliance provides invaluable thought leadership and practical support. They are truly making a difference in the apprenticeship landscape.

  • Priya
  • Patel
  • Head of Learning
  • , City & Guilds

Working with MASA has transformed our approach to apprenticeship recruitment. We’ve seen a 40% increase in applications from under-represented communities.

  • David
  • Okonkwo
  • Director of Skills
  • , National Employers Group

Frequently Asked Questions

The Multicultural Apprenticeship & Skills Alliance (MASA) is a UK-based organisation dedicated to promoting social mobility, diversity, inclusion and equity in apprenticeships and skills. We work with employers, training providers, and communities to create a more inclusive skills landscape.
MASA was founded in 2017 by a coalition of diversity and skills professionals who recognised the significant under-representation of multicultural communities in the apprenticeship sector.
Our vision is a world where every individual, regardless of their background, has equal access to high-quality apprenticeships and skills development. Our mission is to promote social mobility, diversity, inclusion and equity by educating, engaging, and elevating communities and organisations across the UK.
The addition of ‘Skills’ to our name reflects our expanded mission beyond traditional apprenticeships to encompass the broader skills development ecosystem, including T-Levels, traineeships, and other vocational pathways.
Our three pillars are Educate (empowering individuals with knowledge and resources), Engage (building partnerships with employers and communities), and Elevate (amplifying voices and championing policy changes for equity in skills).
We support under-represented communities through targeted outreach programmes, mentoring schemes, employer partnerships, careers events, research and advocacy, and by providing resources and guidance on apprenticeship and skills opportunities.
MASA organises an annual Diversity in Apprenticeships Conference, regional networking events, employer roundtables, community engagement workshops, mentoring programmes, and thought leadership webinars throughout the year.
The Multicultural Apprentice Network (MAN) is a peer-support community for current and aspiring apprentices from diverse backgrounds, offering mentoring, networking opportunities, and career development resources.
Organisations can partner with MASA through corporate membership, event sponsorship, programme partnerships, research collaboration, or by becoming a patron. Contact us to explore partnership opportunities.
Visit our News & Insights section for the latest articles, reports, and resources. You can also follow us on social media or subscribe to our newsletter for regular updates on our work and the wider skills landscape.

Get In Touch

Interested in partnering with MASA? Fill out the form below and we’ll be in touch.